10 - Workspaces 2 Idea development

Talking to the lecturer we decided to go with the no smoking campaign. Reasons:
- The area we have chosen is quite grimy, an image of a lung getting more and more depleated and disgusting fits the area.
- It has a purpose to aid in the prevention of smoking.
- The visual aids available would make it a very effective piece.


Research: 

Smoking campaigns have started becomimg a lot more out there and clever trying to tap into the way we think and making sure there is no escape by putting them in places which we would see in everyday life.
Here are some images of examples i found on google images.

This is an ashtray found at a bus stop, the mnain compartment where the cigarettes are stored is shaped based on lungs, the glass model is supposed to show that smokers are filling their lungs with toxins.

This one made me smile, a smoking shelter with an image transfered on the roof of the view from the inside of a grave o the outside, a funeral from the deciesed point of view. To remind you that smoking is potentially deadly.

Here is another intelegent piece of imagery, lungs shaped forestry with a section deforested to give you an idea of the effect of deforistation on the air we breathe. This is not a anti-smoking campaign but can be twisted to look like one as uses the same sort of principles of the relationship between forests and our lungs. The trees are the lungs of the world.

This amusing stop smoking campaign on the back of a bus uses the relationship between the pollution created by the bus and transfers it to the pollution of the body by smoking. The image is positioned in such a way it looks like the fumes coming out of the bus is coming out of the man.

This amusing use of cigarettes to form the bodies of humans uses humor to pass accross a message, some may think it is a shocking way of doing it, i feel its an effective method of getting the message across. i also feel it could act as viral advertisment as it is the sort of image some people will pass onto there friends.

 The relationship between smoking and suicide is not allways made because of the phrase it 'can' kill you.
this full on representation of smoking is suicide usses the smoke to simulate the objects used in such acts. its a clever way of getting people to actually think about what they are doing to themselves.

1. Carbon monoxide robs your muscles, brain and body tissue of oxygen, making your whole body and especially your heart work harder. Over time, your airways swell up and let less air into your lungs.
2. Smoking increases your heart rate and blood pressure, straining your heart and blood vessels.


Facts taken from http://www.quit-smoking-stop.com/harmful-smoking-effects.html .

Development of idea

Since we would use the arduino to feed data from the sensors into flash to then replicate the information into an animation. in order to effect the animation we got onto working with flash and on the animation we would use her are some early clips of the animations/working prototypes.

In this one the lungs blacken when there is more movement in the area.



This is a similar deal instead we start and end with a full figure and the lungs become more distorted. If there is movement in the area the animation plays.


This is the third prototype, this works off the idea that the alveole in the lungs act like trees in the forest converting the air for our bodies to use. Smoking kills off  these much in the same way forest fires kill off trees making future respiration difficult.