This was Toyota's marketing technique for the launch of the 3rd generation Prius Hybrid in 2010. They were first brought to Boston but have now moved to major cities across the USA. Working on the idea their new Prius offers virtually everything you need in a car, "advanced technology, extra power, space, safety and 50 miles per gallon – all while providing what nature craves most: fewer smog-forming emissions." with there theme “Harmony between Man, Nature and Machine.” So there campaign was to visualise and present this in an idea which the public could see and relate to. So they created these 18 foot high solar panel daisies with free wi-fi connectivity ,power and enough comfortable seating for 10 people. visualisation of nature, using environmentally friendly energy providing a free service which anyone can use. They not only brighten up the environment visually but give you the idea of clean technology. well...“Harmony between Man, Nature and Machine.”
In the design you can see that the solar panels have been placed behind the petals and around the upper stem making the most of the organic spanning of the flower. the leaves have been used to advertise there product and add to the message which they are trying to show. you can see the erganomic design of the seating area which is in a natural green. The power sockets are based around the edges of the seating area. These environmentally friendly communication ports are a truely creative way of getting a concept of a car accross to the public.
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